The Marketing & Business Development Manager works closely with the Director of Marketing & Business Development, all members of the MBD department and practice group leaders to build the profile of the firm and its practice groups. The Manager is responsible for identifying, developing and implementing effective marketing and business development strategies for assigned practice groups. Reports to the Director of Marketing and Business Development
Principal Duties and Responsibilities:
Proactively identify, develop and implement effective marketing and business development strategies for assigned practice groups.
Creation of relevant key messages and general marketing materials; including the development of new practice profile descriptions and matter lists.
Manage Proposal/RFP process in its entirety. Work with stakeholders to identify differentiators and value propositions, prepare response and conduct debriefs following a win/loss.
Draft content for marketing collateral materials and ensure all relevant practice area materials are updated on the firms intranet and external website.
Working in conjunction with Marketing Communications, manage survey submission development for practice areas as assigned.
Leverage marketing and business development technology platforms, including CRM, experience management, analytics, and email marketing tools, to drive client development initiatives, improve operational efficiency, and support data-driven decision-making.
Conduct industry research and develop knowledge about the firms referral sources, clients and industries.
Identify and recommend new products and processes to assist in business development efforts.
Perform other duties as assigned.
Position Specific Skills and Requirements:
Demonstrated ability to proactively identify relevant business development opportunities
Demonstrated strength in interacting with practice group leaders
Ability to delegate work and manage staff
Strong organizational skills
Ability to multi-task and prioritize
Strict attention to detail and ability to see projects through to completion
Superior analytical and research skills
Skilled in conduction research, analyzing data and providing recommendations
Ability to meet deadlines and work well under pressure
Proficiency in Microsoft Office
Education and General Requirements:
Bachelors degree
5+ years professional experience in marketing and/or business development, preferably in legal or a professional services environment.
Hybrid schedule (minimum of 3 days per week in-person in the NY Office)
