Overview In this role you lead the Vegetable Seeds Marketing team in Salinas to drive sustainable growth through strategic brand management, portfolio optimization, and data-driven marketing. You shape customer experiences and ROI-driven investments, collaborating with R&D and supply chains to align go-to-market plans with business targets. You'll guide cross-functional teams, monitor market trends, and ensure harmonized global platforms-delivering measurable impact for farmers and the business. This is a mission-driven opportunity to elevate Syngenta's seed solutions in a fast-paced, innovative environment.
Compensation / Benefits- flexible work options
- comprehensive benefits package (Medical, Dental & Vision)
- 401k with company match, Profit Sharing & Retirement Savings
- paid vacation and holidays
- maternity and paternity leave
- education assistance, wellness programs, corporate discounts
Responsibilities- Lead Marketing team through performance culture and coaching
- Manage geography marketing investments, budgets, and ROI to meet financial targets
- Drive portfolio optimization for customer segments with value-based pricing
- Execute crop strategies aligned to business objectives and resource allocation
- Design and manage superior customer experiences using data-driven frameworks
- Guide Commercial Heads and CU Managers on go-to-market strategies while tracking market trends
- Ensure harmonized execution of global marketing platforms and processes (TPP, Value Pricing, Campaign Planning)
- Partner with Commercial Units, R&D, and Production & Supply Chain for cross-functional alignment
Key requirements- Bachelor's degree in Business or a quantitative field; MBA or related Master's preferred
- Develop and execute marketing strategies to communicate brand value to target audiences
- Create innovative marketing solutions that differentiate the brand
- Analyze market trends, customer data, and performance metrics
- Identify and understand needs of different customer segments
- Develop and implement targeted marketing campaigns
- Drive customer satisfaction through data-driven marketing approaches
- Manage marketing budgets and allocate resources for maximum ROI
- Set and achieve measurable goals and demonstrate results
- Lead and motivate marketing professionals and communicate with stakeholders
- Foster a collaborative, innovative environment
- Strong analytical skills to translate data into insights
- Excellent written and verbal communication at all levels
- Creative problem-solving and track record of delivering results in fast-paced settings
- collaboration
- communication
- leadership
- marketing strategy development
- portfolio optimization
- go-to-market planning
