Overview In this role you own the strategy, writing, and quality of Growth Marketing content across formats, ensuring it is optimized for readers and AI discovery. You work hands-on and strategically, shaping blog posts, thought leadership, case studies, and ABM/ABS content while coordinating with design and other teams. You will repurpose pillar content to multiple formats and guide AI-assisted production to preserve brand voice. This position offers cross-functional collaboration to drive demand and pipeline with a clear impact on our growth and visibility.
Compensation / Benefits- Medical, Dental, and Vision Insurance
- 401(k) with company match
- Paid vacation, sick, personal and parental leave
- Paid Volunteer Time
- Employee Recognition Program
- Access to on-demand training courses
Responsibilities- Plan and write blog content, thought leadership, and case studies supporting demand-gen and ABM/ABS campaigns
- Create scripts and outlines for podcasts, webinars, and short-form videos, working with designers on production
- Systematically repurpose pillar content into multiple formats to maximize reach
- Collaborate with Growth Marketing Managers on account-specific ABM/ABS content
- Develop sales-facing content such as battlecards, objection-handling one-pagers, and nurture emails
- Ensure editorial quality and consistency across Growth Marketing outputs
- Apply GEO best practices and partner on the AI-visibility strategy
- Maintain a content calendar aligned with campaigns and track content impact on engagement and pipeline
- Hand off finished assets to Brand Manager for social posting and community engagement
Key requirements- 5+ years of B2B content marketing or copywriting
- Portfolio of published B2B writing, including at least one long-form or pillar asset
- Experience interviewing SMEs and translating technical detail into clear copy
- Familiarity with SEO and ability to adapt as search/AI discovery changes
- Experience building a repurposing system and coordinating AI-assisted content production
- Comfort working with sales stakeholders on account-specific content
- French-language capability a plus
- Utility or energy-industry knowledge a plus
- Experience with content management systems, marketing automation, and SEO/analytics tools
- Familiarity with Claude or similar AI tooling
- strong written communication
- collaboration with cross-functional teams
- ability to translate complex concepts into clear copy
- SEO
- GEO (generative engine optimization)
- content management systems
