Marketing Manager, HCP Omnichannel

In Abbott Diabetes Care, you will lead omnichannel HCP digital marketing for the Libre CGM portfolio, coordinating across paid media, email/CRM, web, SMS, and education platforms. You will mentor a small team, collaborate with cross-functional partners, and ensure compliant, performance-driven campaigns. The role focuses on optimizing digital investments and patient-centric experiences. You will drive impact through data-driven optimization and strategic storytelling.

• free medical coverage in HIP PPO plan
• retirement savings plan with high employer contribution
• tuition reimbursement
• FreeU education benefit
• recognized as a great place to work
• diverse and global employer reputation

• Lead multi-channel HCP omnichannel marketing strategies across paid media, email CRM, web, SMS, social, and education channels
• Collaborate with Brand, Commercial, and cross-functional teams to align digital investments with objectives
• Design integrated marketing programs delivering coordinated customer experiences across touchpoints
• Drive audience targeting, segmentation, and activation for measurable impact
• Identify emerging digital opportunities and best practices to improve performance
• Oversee end-to-end execution of digital campaigns across owned and paid channels
• Ensure campaign planning, workflow, compliance, deployment, optimization, and measurement are operating smoothly
• Establish KPIs, dashboards, and performance reporting to guide investments and optimization
• Use analytics to optimize journeys, channel mix, and campaign performance
• Lead, develop, and mentor a team of four and manage agencies/partners to achieve objectives
• Collaborate with Analytics, IT, Privacy, Regulatory, Legal, and Medical Affairs to ensure compliant execution

• 8+ years of progressive digital marketing, marketing operations, or omnichannel experience
• Proven success leading large-scale digital marketing programs with significant budget responsibility
• Deep expertise across paid media, Email/CRM, website management, SMS, marketing automation, edtech platforms
• Experience developing audience targeting and segmentation strategies that drive measurable outcomes
• Proven track record managing agencies and cross-functional stakeholders
• Experience leading and developing high-performing teams
• Strong analytical, project management, and communication skills

• Leadership
• Collaboration
• Accountability
• Paid media
• Email/CRM marketing
• Website management and optimization