Overview In this role you will lead marketing analytics to optimize campaigns and ROI, translating data into actionable insights for senior marketing leadership. You will work within the enterprise marketing team, shaping performance reporting and test design to drive strategic decisions. You'll oversee web properties' analytics and partner with martech, growth marketing, and agencies to align data with campaign strategy. This is a hands-on, visibility-career role in a high-impact marketing function across a legacy, community-focused bank.
Compensation / Benefits- medical, dental and vision insurance - start day one
- life and disability insurance
- paid parental leave and adoption assistance
- Health Savings (HSA) and Flexible Spending (FSA)
- paid training and PTO plus holidays
- 401(k) with company match and profit sharing
Responsibilities- Lead analysis on key marketing initiatives and prepare executive reports on campaign performance, engagement, and ROI
- Translate complex analytics into a clear narrative for marketing leadership
- Design, execute, and analyze complex A/B tests
- Oversee public-facing web properties and use analytics to measure results and inform strategy
- Act as liaison with martech, growth marketing, agency and segment marketing teams
Key requirements- Bachelor's degree
- 6+ years in marketing, data science, data analytics, information systems, statistics or related experience
- Some managerial/supervisory experience
- Strong knowledge of marketing strategies across digital, interactive, and print channels
- Experience with Power BI/Tableau/Adobe Suite (desirable)
- Ability to manage large projects and apply agile product management
- Strong written and verbal communication, problem solving and relationship skills
- strong communication
- problem solving
- collaboration
- Power BI
- Tableau
- Adobe Suite
