Overview In this role you will own the regional B2B CRM roadmap and drive acquisition, onboarding and activation for Wise Business across North America and Latin America. You will partner with Sales and regional Marketing to build a repeatable lead pipeline and delivery of regional content and CRM campaigns. You will connect ATL/Brand initiatives to lead capture and nurture journeys, and own end-to-end email, push and in-app campaigns with a strong focus on data-driven improvements. The role offers the chance to shape regional CRM strategy within a fast-growing fintech, impacting customer acquisition and value. You will work with cross-functional teams to deliver measurable commercial outcomes and a
Responsibilities- Own a prioritized regional B2B CRM roadmap balancing acquisition, onboarding and activation with long-term customer value
- Partner with Sales on audience targeting, lead handover, follow-up and feedback on lead quality
- Align ATL and Brand campaigns with relevant lead capture, nurture and conversion journeys
- Build acquisition and switching journeys tailored to local business audiences
- Deliver end-to-end email, push and in-app campaigns with segmentation, personalization, testing and QA
- Work with Analytics to measure pipeline quality, conversions and incremental impact with clear definitions
- Prioritize campaigns, coordinate stakeholders and manage deliverability and contact standards
Key requirements- 5+ years CRM or lifecycle marketing experience with measurable commercial outcomes and ownership
- 2+ years leading and growing a high-growth CRM team
- Strong track record of cross-channel lifecycle communications
- End-to-end planning and execution of large-scale lifecycle campaigns
- Customer-first mindset with deep understanding of segmentation
- Excellent verbal and written communication and stakeholder management
- Self-starter with autonomy and ownership mindset
- Technically-savvy with an eye for creative and messaging
- Analytical mindset with data-driven campaign optimization
- Regional or global experience adapting strategy between markets
- customer-first mindset
- excellent communication
- stakeholder management
- CRM / lifecycle marketing
- email, push, in-app messaging
- segmentation and personalization
