Overview In this role you drive visibility and performance of UTHealth Houston digital properties by shaping SEO, AEO, and GEO strategies. You'll collaborate with content and development teams to improve organic traffic, engagement, and conversions while leveraging AI-enabled search tools. You'll guide content creators, optimize site structure, and implement structured data to strengthen brand authority. This hybrid role combines marketing impact with technical optimization in a mission-driven university setting.
Compensation / Benefits- 100% paid medical premiums for full-time employees
- Generous time off (vacations and holidays)
- Longevity Pay
- retirement/pension plan
- Free financial and legal counseling
- Free mental health counseling
Responsibilities- Develops SEO, AEO, and GEO strategies across multiple digital properties to boost organic traffic, engagement, and conversions; include AI platforms like ChatGPT, Gemini, and Claude.
- Advises content creators on topic selection, keyword insights, and content gaps based on search trends and competitive analysis.
- Trains content creators to structure and edit content for extractability by AI answer engines.
- Builds off-page authority through high-quality backlinks and mentions to improve visibility in traditional and AI-generated search results.
- Collaborates with cross-functional teams (content, design, development) to implement optimization tactics.
- Optimizes site content and guides internal teams to reduce duplication and preserve SEO value.
- Performs keyword research, knowledge graph analysis, internal linking review, and search intent evaluations.
- Monitors website performance and reports on key SEO metrics; stays current with algorithm updates and AI search technologies.
- Works with web developers to ensure SEO best practices are followed in new builds; identifies and resolves backend issues affecting crawlability, indexability, and page speed; implements structured data for both traditional and AI-driven results.
Key requirements- 3 years of related experience
- Bachelor's degree in Marketing, Communications, or related field; or 7+ years of related experience in lieu of degree
- Experience with a CMS (WordPress)
- Knowledge of SEO, keyword research, analytics, and performance monitoring
- Ability to collaborate with cross-functional teams and communicate effectively
- Desirable: experience with AI search tools and AI platforms (e.g., ChatGPT, Gemini, Claude)
- collaboration across teams
- strong communication
- analytical mindset
- SEO strategy and execution
- keyword research and competitive analysis
- knowledge graph analysis
