Overview In this role you will support the commercial marketing vision by coordinating cross-functional GTM plans, shaping product positioning, and enabling sales with strategic marketing assets. You will partner with stakeholders to align priorities, translate customer insights into compelling messaging, and drive end-to-end campaigns while ensuring regulatory compliance. You'll work with analytics and product teams to optimize the customer journey and market impact. This is a hands-on role in a legacy bank, offering meaningful impact and growth opportunities.
Compensation / Benefits- Benefits start day one
- Health, dental and vision insurance
- 401(k) with company match and profit sharing
- Paid time off and holidays
- Parental leave and adoption assistance
- Tuition reimbursement
Responsibilities- Support cross-functional go-to-market planning for product launches and campaigns
- Develop and refine product positioning and messaging for target audiences
- Collaborate with stakeholders to align marketing priorities in a matrixed organization
- Gather and interpret customer and market insights to inform strategy
- Advocate for commercial clients in marketing discussions
- Inform and improve the end-to-end customer journey for commercial clients
- Create sales enablement tools and training materials
- Develop product-focused content (brochures, web copy, case studies, social, communications)
- Manage social media properties and content as needed
- Assist with event planning and execution
- Monitor campaign performance and optimize strategies using data-driven insights
- Ensure compliance with banking regulations and risk policies
Key requirements- Bachelor's degree in marketing, business, communications, finance, or related field
- 5+ years' experience in product marketing management or related field in financial services or B2B environments
- Ability to navigate a complex, matrixed organization and drive alignment across product, compliance, legal, sales, and executives
- Strong analytical and problem-solving skills to identify root causes and craft strategic solutions
- Experience delivering multiple go-to-market projects simultaneously
- Experience with project management solutions and sales enablement CRM (plus)
- Financial services industry experience and understanding of commercial and investment banking products
- Familiarity with B2B marketing principles, multi-stakeholder engagement, and value-based messaging
- Excellent written and verbal communication, with ability to translate complex products into clear messages
- Familiarity with marketing compliance, working with legal, compliance, and risk teams
- Strong attention to detail and empathy for commercial clients
- Collaborative mindset
- Strong communication
- Analytical thinking
- Go-to-market planning
- Campaign analytics and performance optimization
- Product marketing messaging
