Overview In this role you will drive global influencer strategies and campaigns for PlayStation, collaborating with cross functional teams to boost visibility and engagement. You'll coordinate influencer partnerships with creators and talent across gaming and culture, supporting events, launches, and program reporting. You'll ensure consistent brand messaging and optimize influencer activations. This position offers the chance to shape PlayStation's presence in the influencer ecosystem and entertainment landscape.
Compensation / Benefits- medical
- dental
- vision
- matching 401(k)
- paid time off
- wellness program","employee discounts for Sony products" ,"bonus package eligibility
Responsibilities- Contribute to strategic influencer plans and programs aligned with global marketing objectives
- Analyze campaign data to uncover insights and optimization opportunities for influencer engagement
- Coordinate influencer campaigns with brand campaigns, events, and product launches
- Ensure brand consistency across influencer activations and communications
- Assist in planning and executing campaigns across hardware and software segments
- Track performance metrics and prepare regular program reports
- Collaborate with agencies and vendors to meet deliverables, budget, and guidelines
- Maintain internal trackers, documentation, and communication workflows
- Coordinate between Global and local influencer initiatives and align with regional plans
- Support influencer talent procurement and management for events and content opportunities
- Develop influencer briefs, content outlines, and social copy aligned with campaign goals
- Assist with contracting, rights management, and scheduling of influencer deliverables
- Provide logistical support during talent appearances or activations
- Assist with global code seeding program management, inventory, and performance tracking
- Prepare presentation materials and templates for internal and external use
Key requirements- Strong organizational, communication, and relationship-building skills
- Ability to manage multiple projects and adapt to shifting priorities
- Analytical mindset to interpret data and derive actionable insights
- Attention to detail and ability to meet deadlines
- Proficiency in Microsoft Office (PowerPoint, Word, Excel) and Outlook
- Familiarity with social media platforms and influencer marketing trends
- Ability to work well in a team and build cross functional relationships
- Sound judgment and professionalism with confidential information
- 3-5 years of experience in influencer marketing, brand partnerships, or related fields
- Experience supporting or coordinating marketing campaigns involving influencers or creators
- organizational prowess
- communication
- relationship-building
- Microsoft Office (PowerPoint, Word, Excel)
- Outlook
- collaboration tools
