Overview As Sr. Customer Marketing Manager, you will shape the end-to-end customer experience for CVRM, driving value through omnichannel campaigns and cross-functional partnerships. You will work with Marketing, Medical, Global, and Access teams to prepare for MASH launches and advance patient outcomes. You'll craft data-informed content, test creative iterations, and ensure compliant, impactful communication across providers, patients, and organized customers. This is a high-impact role at a mission-driven company investing in transformative CVRM science.
Compensation / Benefits- hybrid schedule (3 days on campus)
- incentive compensation plan
- comprehensive benefits
- opportunity to impact patient outcomes
- employee development and growth
- equal opportunity employer
Responsibilities- Develop and execute the end-to-end integrated customer strategy and experience
- Design and implement seamless omnichannel campaigns across multiple platforms with insights-driven targeting
- Oversee content creation with agencies, tailor materials to customer segments, and manage timelines
- Self-author tactics leveraging new technologies, incorporating PRC edits and regulatory input
- Support field deployment via training and feedback loops, and test creative content iterations
- Partner with agencies, Legal and Regulatory to ensure compliant promotional tactics and pull-through
- Ensure high-quality, compliant execution across customer types (providers, patients, organized customers)
- Define and monitor a metrics framework to optimize campaigns and demonstrate impact
- Coordinate cross-functional alignment with internal partners for campaign deployment
- Contribute to CMG-wide initiatives and pursue ongoing capability development in content strategy and delivery
Key requirements- Bachelor's degree
- 5 years minimum work experience, with 3 years in commercial roles (e.g., market access, marketing, sales or customer insights)
- Experience in omnichannel marketing and managed care/pharma or biotech customer engagement
- Proven ability to develop customer strategies, plans, and tactics that improve market positioning and outcomes
- Experience leading agency partners and creating content derivatives
- Experience across CVRM, primary care, or consumer-driven markets is a plus
- Customer-centric mindset
- Cross-functional collaboration
- Strategic thinking
- Omnichannel marketing
- Campaign planning and optimization
- Content strategy and execution
