Overview In this role you drive advanced divisional marketing strategy across multiple communities within a defined region, aligning brand positioning with sales goals. You work with divisional leadership and corporate marketing to scale initiatives and ensure consistency across launches. You mentor the marketing team and cross-functional partners while shaping regional programs that boost performance. This is a chance to influence brand and market success at a national homebuilder with a collaborative culture.
Compensation / Benefits- competitive compensation
- health, dental, and vision insurance
- 401(k) retirement plan
- paid time off and holidays
- life insurance and disability coverage
- employee assistance program (EAP)
Responsibilities- Develop and execute comprehensive divisional marketing strategies aligned with sales objectives and long-term brand positioning
- Act as strategic partner to divisional sales leadership to translate goals into integrated plans
- Oversee complex community launches across multiple communities or phases with consistent quality and on-time execution
- Manage relationships with agencies, vendors, and creative partners to deliver high-impact programs
- Analyze market trends, competitive activity, and campaign performance to inform strategic recommendations
- Review and approve marketing campaigns, digital content, and collateral for accuracy and brand compliance
- Manage divisional marketing budgets, forecasts, and ROI metrics
- Collaborate with corporate marketing to adapt national initiatives to local market needs and identify opportunities for innovation
- Provide leadership, coaching, and subject-matter guidance to marketing team members and cross-functional partners
- Influence marketing best practices and processes across the division through expertise and operational leadership
Key requirements- Bachelor's degree in Marketing, Communications, Business, or related field; minimum 5 years of relevant experience (or equivalent 9-11 years)
- Experience in homebuilding, real estate development, property management, or related industry (preferred)
- Experience managing multi-channel marketing programs across multiple locations or regions
- Strong understanding of field and regional marketing principles, including advertising, digital marketing, and brand management
- Ability to work independently and manage multiple priorities across communities and projects
- Excellent project management and organizational skills
- Strong communication and stakeholder management abilities
- Ability to analyze market data and translate insights into actionable strategies
- Knowledge of MLS listings, digital homebuying behavior, and real estate marketing best practices
- Proficiency with marketing tools and platforms, including CRM, CMS, and analytics tools
- Creative problem-solving ability and sound judgment in fast-paced environments
- Strong attention to detail and quality control
- Ability to guide, coach, or mentor team members
- strong communication
- stakeholder management
- leadership/coaching
- CRM
- CMS
- analytics tools
