Overview As Senior Associate Brand Manager, you will help grow iconic brands by shaping content and connections across media and digital touchpoints. You'll lead cross-functional collaborations to strengthen brand equity and consumer love at scale. The role focuses on storytelling, digital excellence, and holistic search to drive brand performance. You'll work with agency partners and internal teams to craft unified strategies that elevate Poise across all channels. This is a triad of brand building, data-driven decision making, and cross-functional leadership in a purpose-driven environment.
Compensation / Benefits- flexible work model (remote + in-person)
- career growth and development
- competitive benefits package
- 401(k) and Profit Sharing
- bonus eligibility
Responsibilities- Execute brand programs and oversee content strategy for owned channels
- Develop compelling brand stories and provide insights on trends to boost equity and performance
- Influence cross-functional projects using business acumen and marketing expertise
- Collaborate across categories to drive efficient brand building
- Conduct analyses to identify problems, trends, and hypotheses to inform the brand plan
- Manage influencer, paid and organic social campaigns
- Lead holistic search strategy with agencies and internal teams for discoverability
- Create benefit visualizations and product demonstrations to educate and inspire
- Own shopper marketing strategy and collaborate with digital commerce leads on retail plans
- Architect the digital shelf, including product detail pages and brand store experiences
- Coordinate cross-functional efforts to align national and retail media plans
Key requirements- Bachelor's or higher in Marketing/Business (MBA preferred)
- 3+ years in brand management or digital marketing
- Experience at a Fortune 500 CPG company
- Familiarity with brand development planning, innovation, and ideation
- Experience building digital marketing strategies and activation plans
- Strong analytical skills with solution orientation
- Ability to influence and communicate effectively
- Positive energy and self-driven mindset
- Experience collaborating with cross-functional groups (finance, sales, operations, planning)
- cross-functional collaboration
- storytelling
- communication
- digital marketing strategy
- influencer campaigns
- paid and organic social
