W
Not Specified Permanent

Roanoke, Virginia · USA job

Storytelling Marketing (Content Spike)

Workday

Roanoke, Virginia

Job description

Overview

In this role, you accelerate Sana's growth through strategic content and brand storytelling. You'll own the editorial rhythm across channels, shaping narratives that explain our AI-powered work-augmentation mission. You collaborate with Sales, Product, and Brand to scale enablement and campaigns, while using data to optimize impact. This is an opportunity to influence how a leading AI platform communicates value and fuels cross-functional momentum.

Compensation / Benefits
  • flexible work
  • stock grants
  • bonus plan / commission
  • career development
  • inclusive culture
  • long-term support
Responsibilities
  • Own content strategy and editorial calendar across channels
  • Write and edit long-form and short-form content; manage video scripting for demos and interviews
  • Collaborate on integrated brand marketing campaigns
  • Develop enablement materials with Sales and Product Marketing (decks, one-pagers, FAQs)
  • Maintain deep product understanding and coordinate with Engineering on launches
  • Track content performance and refine strategy with analytics
  • Ensure content is polished and on-brand with Design and Brand teams
Key requirements
  • 5+ years in content marketing, brand marketing, and copywriting with end-to-end execution experience
  • Experience in SaaS or tech startup environments
  • Ability to originate ideas independently and without a brief
  • Experience creating visual assets and knowing when to involve design support
  • Fluent in English
  • Strong writing talent and brand-building sense
  • Excellent problem-solving skills and cross-team relationship building
  • Data-driven approach with measurable outcomes
  • excellent writing and storytelling
  • cross-functional collaboration
  • ambition and initiative
  • analytics for content performance
  • video scripting and production mindset
  • ability to create visual assets autonomously

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