Overview In this role you will lead global paid media strategy and execution within the Google ecosystem, blending strategy with hands-on management. You will own budgets, optimize CAC and ROAS, and guide cross-market campaigns. You'll collaborate with analytics to measure impact and iterate on attribution and experimentation to drive scalable growth. This IC position emphasizes data-driven decisions, ownership, and a bias for action in a fast-moving setting. Join us to shape how Formlabs scales its paid acquisition and fuels product-driven innovation.
Compensation / Benefits- Robust equity program (RSUs)
- Comprehensive healthcare coverage
- 401K matching
- Parental Leave (up to 16 weeks)
- Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan
Responsibilities- Plan and optimize campaigns across Google channels (Search, Shopping, YouTube, Display)
- Own budgets and forecasts, achieving targets like CAC and ROAS
- Allocate spend across markets, channels, and audiences for growth and efficiency
- Collaborate with Analytics on measurement and attribution, turning insights into actions
- Continuously test new hypotheses, tactics, and partnerships to unlock growth
Key requirements- 3+ years in performance/growth marketing with track record of measurable results and large budgets
- Hands-on experience managing Google Shopping campaigns
- Strong analytical skills with data-driven decision making
- Experience building forecasts, budgeting, and communicating impact to senior stakeholders
- Knowledge of attribution, experimentation, and conversion optimization
- Comfort in fast-moving, ambiguous environments with high ownership
- Proficiency using AI tools in daily work
- data-driven
- ownership
- strong communication with stakeholders
- Google Ads (Search, Shopping, YouTube, Display)
- Google Shopping
- Analytics and measurement, attribution
