Overview In this role you bridge Marketing and Creative Services to translate objectives into actionable briefs, ensuring brand alignment and campaign impact. You'll own intake, briefing, and governance across multiple channels, acting as the campaign steward to minimize revisions and ensure on-brief delivery. You collaborate with cross-functional teams and external partners to maintain consistency and drive successful campaigns. This is a strategic, detail-focused position that shapes how creative work supports business goals.
Responsibilities- Serve as the first point of contact for assigned marketing initiatives and gather complete project requirements
- Develop, refine, and validate creative briefs before work is assigned to the Creative Design team
- Ensure objectives, audience, messaging, deliverables, timelines, jurisdictions, compliance, and success metrics are documented
- Identify missing information and resolve ambiguities prior to creative kickoff
- Translate business and marketing objectives into actionable creative direction across channels
- Align briefs with omnichannel strategy for cohesive customer experience
- Review creative throughout development to ensure alignment with brief and objectives
- Provide strategic feedback on messaging, channel appropriateness, and customer experience
- Uphold Creative Services governance, ensuring briefs reflect approved strategy and consistency across campaigns
- Support compliance alignment with corporate policies and maintain workflows and best practices
- Perform other duties as assigned
Key requirements- 4 to 6 years of experience in account management, project management, or creative operations
- Experience managing multiple concurrent projects from intake through delivery
- Strong understanding of the creative development process (briefing, concepting, design, revisions, approvals)
- Excellent written skills to translate objectives into clear briefs
- Strong cross-functional communication and stakeholder management across Marketing, CRM, Compliance, Product, and external agencies
- Highly organized with attention to detail and ability to manage competing deadlines
- Ability to evaluate creative work against brief and brand standards without directing execution
- Diplomacy and respect in giving/receiving feedback across seniority levels
- Intermediate knowledge Microsoft Suite products and applications
- Cross-functional communication
- Stakeholder management
- Diplomacy and respectful feedback
- Attention to detail
- Microsoft Suite (Office)
- Creative development process knowledge
