Overview In this role you drive AI-powered marketing transformations that deliver measurable business impact. You will lead transformation programs, design end-to-end solutions, and ensure adoption by cross-functional teams, acting as consultant, technologist, and trusted advisor. You will partner with clients to diagnose challenges, build compelling business cases, and guide executive stakeholders toward scalable, ROI-focused outcomes. This opportunity combines strategic thinking with hands-on delivery in a fast-evolving marketing tech landscape.
Responsibilities- Assess marketing function maturity across demand gen, content, campaigns, field, partner, product, vertical, ops, budget, advocacy, data management
- Design AI-enabled marketing solutions (predictive, generative, agentic) delivering step-change improvements
- Build transformation roadmaps with ROI, timelines, and change management
- Drive adoption from deployment through behavior change
- Conduct discovery and build transformation business cases
- Navigate stakeholder consensus across Business, Tech, and Vendor Management
- Be a trusted advisor to the customer, expand relationships and close deals
- Design marketing tech + AI stack integrations (CDP, MAP, CRM, analytics) and create reference architectures
- Make build vs. buy decisions; validate technical feasibility
- Stay current on the marketing AI landscape
- Develop frameworks, methodologies, and best practices
- Enable internal teams; share learnings externally
- Build industry presence via speaking, writing, and community involvement
Key requirements- 10+ years in B2B marketing operations, technology, or transformation
- Deep understanding of how marketing functions interconnect and impact revenue
- Knowledge of marketing tech stacks (CDP, MAP, CRM, analytics)
- Real-world transformation scars: what works, what fails, why
- Led 2+ AI implementations in marketing at scale with measurable outcomes
- Current knowledge of AI landscape: LLMs, RAG, multi-agent systems, marketing AI platforms
- 5-10+ years in consultative/client-facing roles
- Ability to discover pain points, build business cases, close deals, manage stakeholders
- Executive communication skills; comfortable with C-suite stakeholders
- Solution architecture thinking; end-to-end systems, data flows; build vs. buy decisions
- Fast learner and able to stay current with evolving technologies
- Partner ecosystem experience (ISV, channel, marketplace programs) (strongly preferred)
- Hyperscaler background (AWS, Azure, GCP professional services) (strongly preferred)
- Agentic AI / multi-agent implementation experience (strongly preferred)
- Enterprise B2B SaaS experience (strongly preferred)
- CDP implementation leadership (strongly preferred)
- Marketing expertise emphasized as essential
- Stakeholder management
- Executive communication
- Trusted advisor mindset
- CDP
- MAP
- CRM
