Overview In this role you will lead regional field marketing across the Americas to drive demand, engagement, and revenue. You will shape campaigns, programs, and events that align with sales and product marketing goals, while managing budgets and analyzing performance. You'll build and mentor a regional marketing team, foster partner and customer relationships, and guide ABM/ABX initiatives. This position offers impact at scale, cross-functional collaboration, and a clear link to growth and brand presence in a fast-moving cyber security landscape.
Compensation / Benefits- incentive plans
- remote work
- competitive compensation
- career growth opportunities
- inclusive culture
- benefits compliant with local regulations
Responsibilities- Develop regional field marketing strategies, campaigns, and programs across the Americas
- Lead and develop a team delivering integrated campaigns, events, and initiatives for demand generation and partner engagement
- Coordinate with Sales, Product Marketing, Digital and Web, and other go-to-market teams to align initiatives with goals
- Build relationships with regional partners for joint marketing and co-marketing initiatives
- Provide market insights to identify opportunities for growth and differentiation
- Manage the Americas field marketing budget to maximize ROI
- Track and report program performance to optimize strategies
- Lead regional presence at industry events, conferences, and webinars to build brand and pipeline
- Develop demand generation programs for new-logo and existing customers to drive revenue
- Collaborate with Sales and BDR teams on campaigns to convert leads to opportunities and accelerate sales cycles
- Develop ABM and ABX programs for high-value accounts with tailored content and aligned engagement
- Lead cross-functional marketing programs through execution, delivery, and reporting
Key requirements- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Experience leading field and partner marketing for the Americas within an enterprise SaaS organization
- Experience leading and developing a direct, full-time marketing team of five or more
- Proven track record in developing and executing strategies that drive demand generation and partner engagement
- Knowledge of cybersecurity products, SaaS, industry trends, and competitive landscape
- Strong relationship-building with senior stakeholders
- Data-driven approach to measuring performance and guiding decisions
- Experience managing and tracking marketing budgets for ROI
- Ability to work across multiple time zones and travel up to 20%
- Strong program and project management skills
- Experience with marketing platforms, CRM, and systems such as SFDC, Marketo, 6Sense, Excel, PowerPoint, Tableau
- relationship-building
- data-driven decision making
- cross-functional collaboration
- SFDC
- Marketo
- 6Sense
