Overview In this hands-on Field Sales Leader role, you drive growth across your LA Central territory by selling at store level, building displays, and coaching independent operators. You will forge strong chain relationships with district managers and manage a small network of operators to hit growth targets during our expansion phase. You'll open new accounts in foodservice and drive merchandising excellence while upholding food safety standards. This position offers field autonomy, direct impact on growth, and a clear pathway to leadership within a fast-growing company.
Compensation / Benefits- Company car + gas card fully covered
- Medical/Dental/Vision Insurance
- PTO
- Company holidays
- 401k with employer match
Responsibilities- Negotiate displays, promotions, and product placement at major chain accounts
- Maintain relationships with chain district managers across key banners
- Coach and manage 10-12 independent operators across 14 accounts
- Allocate 10-15% of time to opening new accounts in foodservice and niche retail
- Execute hands-on merchandising, product orders, stock management, and displays
- Roll out pricing and promotions to independent operators while upholding food safety standards
Key requirements- 3+ years of CPG experience, preferably in short-code/perishable categories (tortillas, bakery, snacks)
- 1-2 years of DSD experience with independent distributors or route networks
- Proven store-level selling skills and a hands-on, scrappy attitude
- Bilingual English/Spanish preferred; Microsoft Suite; valid driver's license and willingness to travel
- strong communication and negotiation
- relationship-building
- coaching and mentorship
- proactive, self-driven
- Microsoft Suite
- DSD/route sales knowledge
