Overview In this role you will shape brand strategy and drive customer relevance across Kohl's product portfolio, collaborating with merchandising, design, and marketing. You will lead brand insights, storytelling, and experience design to ensure clear, consistent brand voice. You'll facilitate senior-level forums to align on direction and develop a playbook guiding go-to-market activities. This position sits at the intersection of marketing, brand, and merchant collaboration to elevate private brand performance and portfolio decisions.
Responsibilities- Develop and execute brand strategies aligned with customer needs and business objectives
- Embed insights into brand positioning, storytelling and experience design to boost relevance
- Lead strategic forums (Private Brand Summits) with senior leaders to align on brand direction
- Own and evolve the private brand evaluation framework for health, performance and fit
- Conduct brand portfolio audits and guide cross-category decisions for positioning
- Build a private brand playbook and roadmap for marketing and merchandising go-to-market
- Define and maintain brand profiles to ensure consistency in voice, identity and aesthetics
- Identify opportunities to elevate storytelling across channels and campaigns
- Partner with senior leaders to inform thoughtful recommendations and improvements
- Monitor brand performance and synthesize insights for continuous improvement
- Additional tasks may be assigned
Key requirements- 5+ years of experience in marketing strategy, preferably brand management
- Bachelor's degree in Business, Marketing or equivalent
- cross-functional collaboration
- strategic thinking
- leadership
- brand strategy
- brand portfolio management
- playbook development
