Overview In this role, you drive strategy and revenue for the Apparel vertical, leading a Client Solutions team to unlock advertiser success on TikTok. You partner with Sales and Product to shape go-to-market and product directions, turning data insights into scalable playbooks and campaigns. You will coach teams, educate clients, and tell compelling stories that demonstrate value and ROI. This role offers the chance to influence cross-functional strategy at scale and build lasting client partnerships.
Responsibilities- Become subject matter expert in the Apparel vertical and articulate how TikTok serves these clients
- Train and empower the team to act as external product consultants for alpha/beta solutions and best practices
- Partner with Vertical Leadership to identify priorities, growth opportunities, and data-backed insights
- Leverage data to spot consumer trends and evolve playbooks driving measurable client outcomes
- Coach and develop Client Solutions teams in consultative, data-driven campaign analysis and scalable selling
- Maintain up-to-date expertise on TikTok features, ad units, measurement, attribution, and KPIs; advise clients on ROI
- Collaborate with Product to surface advertiser needs and inform product roadmaps
- Drive strategy, own revenue targets, and ensure flawless campaign execution within the Apparel vertical
- Collaborate with Sales and Product teams to align efforts and maximize impact
Key requirements- 5+ years of direct experience in digital advertising, ad sales, or brand/performance marketing
- 3+ years of experience managing client solutions teams, with success in talent development and scaling teams
- Willingness to work in Austin (Texas), with extensive travel expected
- leadership
- relationship management
- communication and storytelling
- data analysis
- campaign measurement and attribution
- advertising KPIs and ROI assessment
