Marketing Manager IV

As Industry Solutions PMM scales its portfolio, you will act as a versatile contributor across verticals to keep GTM motions moving. You collaborate with vertical pod leads, sales enablement, and cross-functional teams to accelerate launches and campaigns within Construction, Healthcare, Manufacturing, and other sectors. Your work spans positioning, content, demos, and enablement assets to support major launches and event cycles. You'll shape go-to-market playbooks and ensure consistency across the portfolio, delivering impact in a fast-paced environment.

• Plug into active workstreams across multiple verticals and workstreams
• Partner with vertical PMM pod owners to own campaign, launch, or content workstreams
• Act as a force multiplier during high-intensity periods and major launches
• Build GTM assets including positioning, messaging, JTBD frameworks, sales enablement content, and demo narratives
• Support vertical-specific event content and proof points for field moments
• Contribute to ongoing competitive intelligence and analyst relations as needed

• Bachelor's degree in Marketing, Business, Communications, or related field
• 8+ years of experience in product marketing or go-to-market roles
• Proven ability to manage multiple product lines/verticals simultaneously
• Experience with verticalization of GTM motions
• Strong independent execution with minimal oversight
• Excellent written and verbal communication in ambiguity

• collaborative, roll-up-your-sleeves mindset
• ambiguity tolerance
• strong communication skills
• GTM asset development (positioning, messaging, JTBD)
• sales enablement content creation
• demo narratives