Overview In this role you will develop and execute multi-channel PR programs to boost brand awareness and manage reputation. You will partner with marketing, product, legal, and executives to drive proactive campaigns and effective crisis responses. You will shape storytelling and content strategy across earned, owned, and social channels, with measurement guiding strategy. This is an opportunity to influence a national wellness brand's communications and impact.
Compensation / Benefits- Competitive salary
- Medical, dental, and vision insurance
- Paid time off and holidays
- Employee wellness benefits
- Professional development opportunities
- Growth opportunities within a nationally recognized wellness brand
Responsibilities- Develop clear press materials aligned with brand messaging and business goals
- Build targeted media lists, research outlets, and pitch journalists to secure coverage
- Coordinate press kits, briefings, and media events
- Lead crisis communications planning and rapid response across channels
- Monitor media and social conversations; produce reports and insights
- Manage social media in coordination with marketing; content calendars and community response
- Create high-quality copy and storytelling assets for press, web, social, and internal use
- Conduct media training and provide executive interview prep
- Drive influencer and partner outreach programs
- Plan and execute events and experiential PR programs
- Collaborate with legal and compliance to meet regulatory guidelines
- Utilize PR platforms (Cision, Muck Rack, Meltwater) and Mailchimp for campaigns
- Create press multimedia assets in Adobe Creative Suite and coordinate video production
- Implement measurement and reporting with KPIs and Google Analytics
- Maintain brand messaging and internal communications
- Coordinate earned media with CRM (Salesforce) and CMS teams
- Manage multiple projects with timelines, budgets, and outcomes
Key requirements- Crisis communications, reputation management, and regulatory/compliance communications experience
- Strong writing, editing, and storytelling with a portfolio of press materials
- Proficiency with media databases and monitoring platforms (Muck Rack, Meltwater, Cision)
- Experience with social listening, Google Analytics, and PR measurement methodologies
- Hands-on experience with Mailchimp, CMS, and Salesforce
- Familiarity with Adobe Creative Suite and basic video workflows
- Strong interpersonal skills and cross-functional collaboration with legal, product, and executives
- Willingness to travel occasionally
- strong writing and storytelling
- cross-functional collaboration
- media pitching and relationship-building
- Muck Rack
- Meltwater
- Cision
