Overview In this contract role based in New York, you will lead strategic social initiatives to drive digital engagement and strengthen the brand's online presence. You will shape channel strategy, oversee content calendars, and execute campaigns across key platforms with a focus on growth and performance. You'll analyze engagement trends and partner with internal teams to translate business priorities into compelling storytelling. This is a hands-on, cross-functional role that emphasizes data-informed optimization and measurable impact.
Responsibilities- Develop and manage cross-platform social media plans aligned with brand goals and audience targets
- Create, organize, and refine content calendars for consistent publishing and timely campaigns
- Lead end-to-end social campaigns from concept to launch with on-brand, results-driven messaging
- Monitor platform performance and engagement trends; recommend optimizations to increase reach and interaction
- Collaborate with internal stakeholders to translate business priorities into social storytelling and content strategy
- Optimize organic social presence to expand visibility, enhance community engagement, and improve discoverability
- Utilize LinkedIn and other platforms to build targeted audience engagement and elevate brand positioning
- Manage social media tools for scheduling, publishing, listening, and reporting to ensure efficient daily operations
Key requirements- cross-functional collaboration
- storytelling
- data-informed decision-making
- social media strategy
- content planning
- campaign execution
