Overview In this role you will steer data-driven marketing strategy, defining target segments and growth opportunities to scale Formlabs. You'll collaborate with senior leaders to align cross-functional initiatives in a fast-growing, international environment. You'll build models and business cases that translate insights into action, shaping how the company wins in new segments. This is a hands-on leadership role for someone who thrives on experimentation, ownership, and measurable impact in a cutting-edge tech field.
Compensation / Benefits- equity program with RSUs
- comprehensive healthcare
- 401K matching
- parental leave
- sabbatical leave
- flexible out of office plan
Responsibilities- Define target customer segments and size markets to identify growth opportunities
- Develop and own the business case for segment strategies and execution
- Structure analyses and build data-driven models guiding real business decisions
- Collaborate with senior leaders to drive alignment across the organization
Key requirements- 3-10 years in Strategy roles or Strategy-related consulting, or experience scaling a business from 1 to 10
- Experience in industry research and customer segmentation
- Proven ability to work with executive leaders and challenge assumptions
- Strong skills in structuring analysis and building data-driven models
- Growth mindset with willingness to experiment and learn quickly
- Ownership mentality and execution-focused
- Experience using AI tools in daily work with high quality standards
- strong communication with leadership
- debatable and constructive to push back
- collaboration across cross-functional teams
- data analytics and visualization (GBQ/SQL, DataStudio/Looker)
- ability to build data-driven models
- experience with AI tools
