E
Not Specified Permanent

San Francisco, California · USA job

Senior Product Marketing Manager

Encord

San Francisco, California

Job description

Overview

In this role you will own and elevate Encord's platform messaging for targeted use cases and personas, partnering with product and GTM teams to shape positioning across the enterprise. You will enable sales with compelling content and ensure consistent platform-level narratives across channels. You'll drive customer stories and thought leadership that showcase the technical value and realized outcomes of the Encord Platform. This is a high-impact role that helps scale a data/AI platform at an ambitious, fast-growing company with a strong product focus.

Compensation / Benefits
  • competitive salary
  • equity in high-growth startup
  • health, dental, and vision coverage
  • flexible PTO
  • annual learning & development budget
  • travel opportunities across US, UK, Europe
Responsibilities
  • Own platform messaging and capabilities messaging across campaigns and events
  • Amplify platform messaging through website and channels
  • Develop sales enablement with high CSAT scores for field teams
  • Create platform-specific messaging for campaigns and events; enable GTM teams with high-impact content
  • Produce customer stories highlighting platform capabilities and value
  • Refine value propositions and messaging frameworks aligned to ICP
  • Collaborate with product & engineering to sharpen offerings based on feedback and competition
Key requirements
  • 5+ years of product marketing in enterprise software
  • Experience with data & AI platform offerings and messaging for technical audiences
  • Strong stakeholder management and ability to align cross-functional teams
  • Proven ability to create technical and business content for customers and demand campaigns
  • Comfortable with direct customer engagements and public speaking
  • Technical awareness to demo platforms at events and to prospects
  • BS in Computer Science or related field (preferred)
  • Excellent writing skills for succinct AI/ML targeted messaging
  • strong communication
  • collaboration with cross-functional teams
  • public speaking
  • data & AI platform knowledge
  • messaging and positioning for enterprise tech
  • thought leadership content creation

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