C
Not Specified Permanent

San Jose, California · USA job

Paid Media Marketing Manager

CISCO Systems

San Jose, California

Job description

Overview

In this role you shape and lead digital campaigns for Cisco's security portfolio, blending strategy with hands-on execution to grow qualified leads and the marketing pipeline. You collaborate with cross-functional teams to translate priorities into high-impact paid media plans across search, social, and AI-native channels. You apply AI-driven workflows to optimize research, creative, and performance while upholding brand quality and data privacy. This role combines fast-paced collaboration with a focus on measurable growth and experimentation, offering meaningful impact at scale.

Compensation / Benefits
  • medical, dental, and vision insurance
  • 401(k) with Cisco matching
  • paid holidays and floating holiday
  • vacation time and sick leave
  • paid parental leave
  • stock units with vesting
Responsibilities
  • Own end-to-end strategy and execution of digital campaigns to drive audience engagement, leads, and pipeline growth for Cisco security
  • Translate business priorities into paid media plans across search, social, and AI-native channels
  • Manage campaigns hands-on and coordinate external agency partners and cross-functional collaborators to scale reach
  • Implement AI-driven workflows to enhance campaign research, creative development, and optimization
  • Conduct performance audits, launches, and ongoing optimizations to meet goals and ensure data privacy and brand quality
Key requirements
  • Bachelor's degree and 6+ years in performance marketing, paid media, digital acquisition, or growth marketing
  • Experience building and launching campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit
  • Experience designing structured tests across audiences, creatives, channels, and landing pages with data-driven optimization
  • Experience managing external media agencies, including briefing, directing, and evaluating performance
  • Experience leveraging AI or automation to improve campaign workflows, data analysis, and reporting with human validation
  • Cross-functional collaboration
  • Analytical mindset
  • Strong communication and presentation
  • Google Ads
  • Microsoft Ads
  • LinkedIn

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