Overview In this role, you drive advocacy, influencer relations and media engagement for Redken across Australia and New Zealand. You connect salon professionals, creators and consumers to grow brand love and drive commercial results. You'll lead seeding programs, manage agency partners, and shape on-camera content and earned media storytelling. Real-time optimization of campaigns across organic and paid channels will be essential. This is a hands-on, cross-functional role with a meaningful impact on brand growth and industry leadership.
Compensation / Benefits- growth beyond your comfort zone
- day 1 responsibility
- inclusive workplace culture
- contribution to societal and environmental causes
Responsibilities- Lead end-to-end influencer and stylist seeding programs with external agency support
- Manage PR agency deliverables and earned media storytelling to establish authority in professional haircare
- Collaborate with media agencies to drive paid amplification for launches and hero campaigns
- Create on-camera content with ambassadors, salon artists and internal teams
- Audit digital brand execution and e-merchandising across partner platforms and retailer pages
- Track and optimize campaign performance using real-time engagement data
Key requirements- Proven track record in advocacy & influencer marketing with creator networks and large-scale seeding
- Experience managing PR and paid media agencies for integrated amplification strategies
- Comfort with co-creating video and social content on-camera
- Ability to translate engagement metrics and social listening into campaign refinements
- Strong cross-functional collaboration with Sales, Salon Education, and Brand Marketing
- Collaborative mindset
- Creative curiosity
- Confident in front of camera
- Influencer marketing
- Public relations management
- Paid media strategy and amplification
