Overview In this role you will shape and scale GNC's Retail Media Network, partnering with the VP of Digital Marketing to drive growth through vendor collaborations, technology enablement, and cross-functional programs. You will translate business needs into technology roadmaps, build scalable RMN capabilities, and lead multi-vendor, cross-channel initiatives. This is a builder role that blends strategy, commercialization, and execution to unlock incremental revenue and partner value. You'll work with IT, product, data, and merchandising to deliver measurable impact in a dynamic health-and-wellness ecosystem.
Responsibilities- Define and operationalize GNC's Retail Media Network strategy including roadmap, capabilities, and commercial model
- Package retail media offerings across owned/paid channels ( CRM, paid media, social, content, in-store, emerging media)
- Develop capability roadmaps prioritized by vendor demand, value, and business impact
- Identify opportunities to expand RMN via new platforms, data, tech, formats, and partnerships
- Establish scalable processes for campaign planning, activation, measurement, and optimization
- Track pipeline, vendor participation, campaign performance, revenue, and adoption against goals
- Own RMN capabilities as business/capability owner, translating strategy into prioritized product/tech roadmap
- Gather business needs into requirements, use cases, and user stories for tech teams
- Collaborate with IT to develop capabilities (audience activation, first-party data, onsite/offsite media, measurement, attribution)
- Prioritize RMN tech backlog balancing near-term revenue with platform scalability
- Evaluate build/buy/partner options for RMN tech and platforms
- Build business cases tying capability development to vendor adoption and revenue
- Establish vendor/internal feedback loops to improve RMN product roadmap
- Commercialize new capabilities with clear vendor-facing products and solutions
- Develop vendor growth strategies aligned with priorities, insights, and seasonal moments
- Translate vendor objectives into integrated programs linking marketing investment to outcomes
- Foster relationships with vendor teams to identify incremental investments
- Coordinate with Merchandising to align with category priorities and launches
- Identify test-and-learn pilots and longer-term strategic partnerships
- Develop multi-vendor programs and scalable GNC-owned platforms around health-focus areas
- Lead cross-functional collaboration to bring programs to market
- Define commercial model for RMN (packaging, pricing, investment tiers) and seek new revenue sources
- Build business cases and pilot programs showing value of expanded vendor investment
- Create Joint Business Plans with strategic vendors to tie marketing to growth
- Maintain pipeline visibility and report on investment, revenue, activation, and performance
- Influence cross-functional teams and present strategy and results to executives and vendor leadership
- Work setup may be hybrid in Pittsburgh or remote with travel to support store engagement and leadership meetings
Key requirements- 8+ years of experience in retail media, product ownership, commerce media, vendor marketing, partnerships, digital media or related fields
- Experience as Product Owner/Manager or business owner for technology-enabled marketing, media, eCommerce, or data capabilities
- Ability to translate business needs into technology requirements and roadmaps with IT/data teams
- Understanding of agile product development (requirements gathering, user stories, backlog prioritization, testing, implementation)
- Experience with retail media technology, ad tech, martech, audience platforms, first-party data, or measurement solutions
- Proven track record in integrated marketing programs delivering measurable commercial outcomes
- Experience partnering with brand/vendor teams to grow investment and partnerships
- Strong commercial mindset linking technology investment, marketing strategy, and revenue growth
- Experience developing business cases, partnerships, media packages, or Joint Business Plans
- Strong analytical skills with familiarity in retail media measurement, attribution, and incrementality
- Excellent communication and presentation skills to influence technical and non-technical stakeholders
- Entrepreneurial builder mentality with ability to create structure and capabilities in evolving environments
- excellent communication
- strategic thinking
- cross-functional collaboration
- retail media technology
- ad tech
- martech
