Overview As Scale's Account Based Marketing Lead, you will design and run 1:1 ABM programs for top enterprise accounts, collaborating with the Enterprise GTM team. You'll craft vertical-specific strategies for Healthcare, Financial & Professional Services, and Consumer sectors, aligning with sales and content teams to drive pipeline and revenue. You'll manage multichannel campaigns, measure engagement and pipeline impact, and build a repeatable ABM playbook. This is a chance to shape strategic, high-impact campaigns in a fast-growing AI company.
Compensation / Benefits- comprehensive health, dental and vision coverage
- retirement benefits
- learning and development stipend
- generous PTO
- commuter stipend (optional)
Responsibilities- Build and execute 1:1 ABM programs for strategic enterprise accounts (P0 & P1) end-to-end ownership
- Develop vertical-specific campaign strategies tailored to target industries
- Partner with enterprise sellers on joint account planning and stakeholder alignment
- Orchestrate multichannel campaigns across digital advertising, direct mail, web, and in-person experiences
- Track engagement signals, buying committee penetration, and pipeline influence; translate data into insights for sales and leadership
- Define ABM KPIs and build reporting frameworks showing impact on pipeline and revenue
- Collaborate with content, product marketing, and field teams to create account-specific messaging and scalable ABM playbooks
- Manage a bench of creative production and fulfillment partners to balance ambition with cost and timelines
Key requirements- 5+ years of B2B marketing with at least 3 years in account-based marketing
- Experience working with enterprise sales on joint account planning and coordinated campaigns
- Hands-on with ABM platforms (Clay, Folloze, Reachdesk)
- Marketing automation experience (Marketo or HubSpot)
- Salesforce experience for pipeline tracking and attribution
- Strong analytical skills and ability to present performance to GTM leadership
- Cross-functional collaboration
- Analytical mindset with bias for action
- Stakeholder management
- ABM platforms: Clay, Folloze, Reachdesk
- Marketing automation: Marketo or HubSpot
- CRM and attribution: Salesforce
