Overview In this role you will lead the social strategy and execution for GoTo Foods' portfolio of brands. You will craft platform-native content, drive community engagement, and manage creator partnerships to strengthen brand affinity, grow audiences, and deliver business results. Based in Atlanta with optional work-from-home Fridays, you will collaborate with cross-functional teams to optimize performance through data-informed insights. Your work will shape how our brands come to life across social platforms and impact guest experience. This is an opportunity to influence multi-brand storytelling at scale.
Responsibilities- Lead brand social strategy and day-to-day execution across platforms
- Develop platform-native content and maintain brand voice
- Drive community engagement and influencer/creator partnerships
- Apply data-informed optimization to improve reach, engagement, and business impact
- Collaborate with cross-functional teams to align social initiatives with brand goals
- Monitor performance metrics and report on impact to brand affinity and growth
Key requirements- strategic thinking
- creative mindset
- cultural fluency
- social media strategy
- platform-native content creation
- community management
