Overview As a Senior Media Planner, you will design and oversee integrated upper-funnel campaigns across offline and online channels to drive reach and brand awareness. You'll work closely with clients and cross-functional teams to optimize media strategy, spend, and performance. You'll lead day-to-day planning, partner with leadership on national and local strategies, and mentor junior planners. This role blends data-driven insights with practical execution to deliver cohesive, multi-channel media programs.
Responsibilities- Develop and manage integrated upper-funnel media plans across linear TV, DIO OTT/CTV, OOH, YouTube, programmatic CTV and video, streaming audio, influencer marketing, and other awareness channels
- Serve as day-to-day client-facing media lead, communicating recommendations, updates, performance, optimizations, and next steps
- Collaborate with Media Director to craft national and local market strategies focused on maximizing reach and building brand awareness
- Use audience insights, reach/frequency analysis, competitive data, and learnings to inform channel mix, investment, audiences, and environments
- Oversee tactical planning including RFPs, partner evaluations, negotiations, flowcharts, budgets, creative specs, and campaign authorizations
- Partner with Investment, Activation, Analytics, and Operations to ensure cross-functional alignment across planning and execution
- Monitor campaign delivery, pacing, reach, and performance, and identify optimization opportunities
- Mentor and guide associate media planner, providing day-to-day support and growth opportunities
Key requirements- Bachelor's degree
- 3-4+ years of cross-channel media planning experience
- Experience planning linear TV and OTT/CTV
- MRI-Simmons experience for audience analysis
- Strong understanding of reach/frequency, audience delivery, dayparts, programming, and marketplace dynamics
- Experience creating and managing national and local market media plans
- Strong Excel skills for budgets, flowcharts, and reporting
- Strong analytical skills to interpret performance and derive recommendations
- Strong communication and presentation skills with client-facing experience
- Experience with DOOH, YouTube, programmatic video/CTV, and streaming audio is a plus
- Mediaocean experience preferred, Prisma experience for digital/OOH billing a plus
- Experience with Nielsen Media Impact, Nielsen One, Commspoint, and Comscore a plus
- strong communication and presentation
- high organization and ownership
- proactive and detail-oriented
- MRI-Simmons
- Mediaocean
- Prisma
