Overview In this role you drive demand generation and retail partnerships to turn initiatives into measurable revenue impact. You collaborate across marketing, sales, RevOps, product and partnerships to launch cross-functional campaigns that grow pipeline and product adoption. You'll lead omnichannel efforts with retail relationships and optimize campaigns using data-driven insights. This is an opportunity to shape retail GTM motions and demonstrate how premium formats and first-party data unlock retailer value. Join a fast-paced, collaborative team that values experimentation and tangible results.
Compensation / Benefits- Medical, Dental & Vision Plans
- Flexible PTO
- 401k w/ employer match
- Paid Time Off policy
- region-specific benefits
Responsibilities- Drive strategic demand generation and ecosystem partnerships with senior-level retail relationships
- Align omnichannel efforts with retailers and retail-focused agencies to capture shopper budgets
- Accelerate retail selling by coordinating with core sales teams and prospecting
- Oversee creation and optimization of Commerce PMPs with retail DSPs and Deal IDs
- Position premium creative services as a core driver of retailer data activation
- Explain and leverage TL Spark privacy-safe signals to enhance retail solutions
- Manage retail sales pipeline, forecasting, and revenue attribution in partnership with RevOps
- Own executive reporting and provide data-backed spend tracking and performance proofs
- Collaborate on embedding tailored growth strategies and incentives into enterprise contracts
- Act as product evangelist for retail capabilities and train internal/external teams
- Develop and scale GTM retail strategies, capture client feedback, and build case studies
- Represent the voice of the customer to inform roadmap and product iterations
Key requirements- Bachelor
- Minimum 5 years of experience at a Retail Media Network (RMN) or RMN partnerships and programmatic sales
- strategic thinking
- cross-functional collaboration
- communication
- Retail Media Networks (RMN)
- retail DSPs
- Deal IDs
