Overview As Director of Marketing at Ombud, you will lead and execute a strategic marketing program during a transformative growth phase. You will shape our market position, storytelling, and demand programs while building scalable, data-driven campaigns with limited resources. This role combines strategic vision with hands-on, tactical execution to accelerate pipeline and ARR growth. You will work closely with the CEO and cross-functional teams to turn insights into measurable outcomes and establish Ombud as a thought leader in AI-powered sales enablement. This is an opportunity to influence our narrative, foundations, and go-to-market tempo in a fast-moving SaaS environment.
Responsibilities- Design and execute multi-channel demand generation strategies
- Build and optimize lead generation programs driving qualified opportunities
- Develop and manage marketing campaigns across digital channels
- Create and implement account-based marketing initiatives
- Own MQL targets and conversion metrics
- Establish marketing attribution and ROI measurement
- Drive pipeline growth supporting 40%+ ARR increase
- Craft compelling narratives around our AI-powered solutions
- Develop competitive differentiation strategies
- Create sales enablement materials that articulate our value
- Oversee website and digital presence optimization
- Build analyst and PR relationships
- Establish Ombud as a thought leader in our space
- Build scalable content creation processes
- Implement content distribution strategies across channels
- Measure content effectiveness and optimize accordingly
- Build marketing technology stack and infrastructure
- Implement data-driven marketing processes and analytics
- Establish marketing KPIs and reporting cadence
- Manage marketing budget and resource allocation
- Collaborate with Sales on lead management and CRM processes
Key requirements- 5+ years of progressive B2B SaaS marketing experience with 2+ years in marketing leadership
- Proven track record driving demand generation and pipeline creation
- Experience marketing enterprise software solutions ($75K+ ACV)
- Strong understanding of enterprise buying cycles and B2B marketing strategies
- Demonstrated ability to build marketing programs from early stage
- Experience with ABM and targeted marketing approaches
- Data-driven approach with focus on pipeline impact
- Bachelor's degree required, MBA preferred
- hands-on execution capabilities with strategic vision
- excellent communication and storytelling abilities
- analytical approach to marketing measurement
- Proficiency with marketing automation platforms (HubSpot, Marketo)
- Experience with CRM systems (Salesforce, HubSpot)
- Understanding of digital marketing channels and optimization
