Overview In this role you support building seamless customer experiences through marketing automation. You own the design and execution of customer journeys and help craft content for campaigns. You'll monitor campaign performance and propose data-driven improvements, leveraging digital knowledge to drive innovation. You'll work closely with cross-functional teams to optimize marketing programs and impact. This is a hands-on role for shaping scalable customer experiences using Salesforce Marketing Cloud.
Responsibilities- Support strategy development for seamless customer experiences
- Own development and execution of customer journeys
- Coordinate content creation for campaigns
- Monitor campaign performance and recommend optimizations
- Leverage digital knowledge to drive innovation
Key requirements- Bachelor
- 2+ years of experience with marketing automation, ad platforms, and email marketing systems
- 2+ years of Salesforce Marketing Cloud experience (Automation, Journey, and Email Content Creation)
- Strong attention to detail
- Excellent communication skills
- Critical thinking
- Salesforce Marketing Cloud: Automation, Journey, Email Content Creation
- Marketing automation and email marketing systems
- SQL
