Overview In this role you shape how customers perceive and engage with Kaseya's product line by crafting clear messaging, leading go-to-market efforts, and enabling sales. You partner with Product, Marketing and GTM teams to align product capabilities with market needs, plan launches, and translate technical features into customer value. This is a growth-focused position at a fast-moving company, offering exposure to cross-functional collaboration and market-driven strategy.
Responsibilities- Lead development and execution of GTM strategies to drive awareness, adoption, and revenue for the product line
- Craft clear and differentiated messaging and product narratives for target audiences
- Develop high-impact sales tools, presentations, competitive positioning, and training
- Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams
- Own end-to-end planning and execution of product launches across functions and channels
- Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans
Key requirements- Bachelor's degree in Marketing, Business, Communications, a technical discipline or a related field
- 2-4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology
- Experience developing product messaging, positioning and customer-focused content
- Experience supporting product launches and sales enablement initiatives
- Ability to translate technical capabilities into clear customer benefits
- Ability to analyze customer feedback, competitive information, market data and usage trends
- Strong organization and project management skills, with experience managing defined workstreams or project components
- Sound judgment when resolving common problems
- Ability to work independently while collaborating effectively across teams
- Experience with PSA (Professional Services Automation) or ERP (Enterprise Resource Planning) solutions is an asset
- Certification from Pragmatic Institute or Product Marketing Alliance is an asset
- Cross-functional collaboration
- Strong organizational and project management skills
- Strategic thinking with good judgment
- Product messaging and positioning
- Go-to-market planning
- Sales enablement development
