Overview As Marketing Manager, Brand IMP, you steer category-specific marketing into a cohesive annual roadmap that links brand strategy, product launches, and demand generation. You collaborate across a broad marketing ecosystem to translate business goals into integrated campaigns and GTM plans. You drive brand growth and profitability through data-informed storytelling and cross-functional leadership. The role centers on delivering measurable impact through launches, campaigns, and performance marketing while maintaining brand consistency. This is an opportunity to shape Kohler's brand trajectory in a fast-changing market.
Compensation / Benefits- day 1 benefits
- performance bonus
- competitive total rewards package
- health and wellbeing programs
- career growth opportunities
- diverse and inclusive workplace
Responsibilities- Lead the development of annual integrated marketing plans for assigned category portfolios
- Prioritize launches, campaigns, and investments based on business impact
- Drive brand positioning and storytelling, including competitive analysis
- Collaborate on go-to-market strategies with product, channel, and strategy teams
- Oversee brand execution planning and asset development across channels
- Collaborate with Media Team for targeted, omni-channel campaigns and optimization
- Direct execution of product launches and campaigns with clear briefs and KPI focus
- Develop and deliver consumer events content and omni-channel visual assets
- Provide training tools to support product education for Kohler and distributors
- Manage budgets for campaigns and support broader communications budget
- Monitor and report on program performance, sharing insights and next steps
- Lead a cross-functional team to align internal and external stakeholders
Key requirements- Bachelor's degree in marketing or equivalent
- 7+ years of Marketing or Brand Management experience in consumer goods/home/lifestyle/luxury sectors
- Strong cross-functional leadership and influencing abilities
- Analytical thinking with creative and planning skills
- Excellent communication and presentation skills
- Experience across NPD, media management, content development, and GTM strategies
- Willingness to travel 15%
- Cross-functional collaboration
- Strategic storytelling
- Influence and negotiation
- Integrated marketing planning
- Go-to-market strategy
- Performance marketing
