Overview In this role you drive the strategy and execution of BD's US Pharmacy Automation trade show portfolio, aligning events with growth priorities and customer engagement goals. You'll partner across marketing, sales, and leadership to deliver compelling booth experiences, demonstrations, and sponsorship activations that generate measurable business impact. You will manage end-to-end planning, budgeting, and post-event analytics to optimize investments. This position offers the chance to shape BD's presence at national and regional conferences and to deliver meaningful customer interactions.
Responsibilities- Develop and maintain the annual US Pharmacy Automation trade show strategy and event calendar
- Evaluate and prioritize trade show investments based on objectives, audience, ROI
- Set event objectives, success metrics, and KPIs for each event
- Collaborate with Marketing, Sales, and Commercial Leadership to align strategies with growth goals
- Continuously assess event performance and propose optimization opportunities
- Lead end-to-end planning and execution of national and regional pharmacy conferences and industry events
- Create project plans, timelines, communications, and execution strategies for events
- Coordinate sponsorships, registrations, hotel space, exhibit planning, and logistics
- Ensure timely, on-brand deliverables and smooth on-site execution
- Own booth experience planning and customer journey development
- Partner with Product Marketing and Customer Marketing for messaging and visuals
- Maximize attendee engagement and meaningful customer interactions
- Coordinate customer events and executive meetings associated with major conferences
- Identify opportunities to enhance BD's visibility and thought leadership
- Lead staffing strategy and resource planning across events
- Develop staffing models to cover sales, marketing, clinical and product expertise
- Coordinate product demonstration readiness and staff training
- Develop briefing materials and ensure staff understand goals and messages
- Manage lead capture, follow-up, and measurement
- Track lead quality and impact metrics; tie to business growth
- Coordinate conference speaking opportunities and sponsorship activations
- Support speaker preparation and conference engagement activities
- Handle post-event reporting and ROI analysis
- Manage day-to-day event budgets and vendor relationships
- Negotiate vendor deliverables and ensure quality and timelines
- Serve as liaison between internal stakeholders and external partners
- Develop post-event reports and performance analyses
- Present recommendations to improve event strategy and engagement
Key requirements- Bachelor's degree in Marketing, Business, Communications, Event Management, or related field preferred
- 5-8 years of experience in event marketing or trade show management
- Experience managing national trade shows or large-scale events
- Experience working in a matrixed organization with cross-functional teams
- Healthcare/medical device/pharmacy/healthcare technology experience preferred
- Strong project management and organizational skills
- Excellent communication and presentation abilities
- Stakeholder management and collaboration
- Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)
- Microsoft Teams and SharePoint
- Showpad or similar sales enablement platforms
