Overview As Digital Marketing Automation Manager, you will advance our marketing automation, personalization, and customer engagement by translating strategy into scalable automation solutions. You will serve as the Adobe Marketo SME, shaping journeys and governance while collaborating with cross-functional partners to improve customer experiences and drive measurable outcomes. You balance strategic thinking with hands-on execution to evolve our MarTech stack and operating models. This role offers the opportunity to impact growth through data-driven personalization and robust marketing operations, within a mission-driven financial services context.
Compensation / Benefits- hybrid work
- flexible environment
- comprehensive benefits package
- retirement plans
- paid time off
- well-being resources
Responsibilities- Shape and evolve marketing automation, personalization, and customer engagement capabilities; identify opportunities to boost effectiveness, efficiency, and experience
- Act as strategic advisor to cross-functional stakeholders, translating objectives into scalable automation solutions and journeys
- Evaluate MarTech trends, influence roadmaps, and set standards for future-state capabilities
- Serve as enterprise SME for Adobe Marketo; lead platform architecture, governance, configurations, and integrations
- Define operating models, data requirements, campaign frameworks, and governance to support scale while managing risk
- Collaborate with Technology and MarTech teams to align Marketo with CDP, Salesforce, analytics, and other engagement technologies
- Lead design and enablement of sophisticated customer journeys and lifecycle programs across stages of acquisition, onboarding, engagement, retention, and advocacy
- Establish audience segmentation, targeting, decisioning, and dynamic content activation across channels
- Oversee complex automation programs requiring advanced technical expertise and cross-functional coordination
- Partner with Analytics and business stakeholders to define measurement, testing, and reporting; promote governance around data quality, privacy, and QA
Key requirements- 5-10 years in marketing automation or related digital marketing roles
- Deep Marketo expertise including complex automation, segmentation, lead/audience management, triggers, and personalization
- Experience developing automation strategies that drive growth and scalability
- Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven design
- Proven ability to lead cross-functional initiatives in matrixed environments
- Analytical and problem-solving skills with data-driven decision making
- Experience managing integrations between marketing platforms, CRMs, CDPs, and MarTech solutions
- Excellent communication and stakeholder management; ability to influence senior leaders
- collaboration
- stakeholder influence
- problem-solving
- Adobe Marketo
- Adobe Experience Cloud (CDP, AEP, Analytics, Target)
- Salesforce
