Overview In this role you align product strategy with market insights to drive adoption and enable cross-functional teams. You translate roadmap investments into compelling value propositions and lead GTM efforts in a fast-paced, agile setting. You partner with Product Management, Sales, Customer Success, Marketing, and Program Management to ensure consistent messaging and successful product launches. Your work shapes how customers understand and realize the value of our solutions, with a strong emphasis on enablement and market-driven messaging.
Compensation / Benefits- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
Responsibilities- Convert roadmap investments and feature releases into customer-facing messaging and internal communications
- Create and maintain sales enablement assets (presentations, battlecards, FAQs, etc.)
- Lead product training and enablement sessions for Sales, Customer Success, and other client-facing teams
- Develop differentiated product positioning and value messaging for different buyer/user personas
- Synthesize market, customer, and competitive insights to inform messaging and GTM strategies
- Monitor competitive activity and market trends to refine product marketing strategy
- Collaborate with Product Management to align on customer needs, strategy, and roadmap priorities
- Coordinate across Marketing, Product, Sales, and Customer Success to ensure consistent messaging and successful launches
- Measure GTM and enablement effectiveness and iterate based on feedback and metrics
Key requirements- Healthcare technology space experience with understanding of clinical workflows
- Experience creating product value materials for sales, account management, and customer success
- Strong understanding of SaaS products and their business applications
- Experience marketing enterprise software solutions
- Ability to translate complex topics into clear, intuitive language
- Team player capable of working in a matrixed organization
- Experience creating marketing collateral and sales enablement tools
- Cross-functional collaboration to drive marketing projects to completion
- Excellent written and verbal communication, especially for presentations and value content
- Proactive and self-sufficient with limited need for direction
- Cross-functional collaboration
- Excellent communication and presentation
- Proactivity and self-sufficiency
- Product Marketing
- Sales Enablement
- Messaging & Storytelling
