Overview In this role you will lead expansion within Paessler's existing customer base by designing the lifecycle programs, growth signals, and targeted campaigns that turn early adopters into full infrastructure users. You'll bridge Marketing, Customer Success, Sales and Product to optimize the customer journey, from onboarding to adoption and expansion. This builder role invites you to create new capabilities from a blank page and own the end-to-end growth agenda. You will report to the VP Marketing and lead a small team, driving measurable expansion impact.
Compensation / Benefits- flexible working hours
- structured onboarding
- permanent employment contract
- international team
- flat hierarchies
- family-friendly environment
Responsibilities- Own expansion volume and target the growth within the existing customer base
- Design lifecycle and segmentation-driven campaigns aligned to customer stages, industries, and usage patterns
- Lead a test-and-learn practice: hypothesize, run experiments, measure outcomes, scale successful approaches
- Own funnel communication flows including newsletters, emails, webinars, and product adoption campaigns for SMB/mid-market and decentralized enterprise
- Provide credible reporting on expansion program performance and guide investments
- Collaborate with Customer Success on onboarding and adoption to accelerate value and reduce churn
- Lead and grow a small team (two people today) and shape the function's direction
Key requirements- 8+ years in B2B tech marketing with deep experience in customer lifecycle, expansion or growth marketing, preferably SaaS or infrastructure software
- Proven builder with measurable programs, funnels, and communications created from scratch
- Growth mindset with rigorous experimentation, hypothesis testing, and iterative improvement
- Commercial fluency with revenue targets and familiarity with NRR/GRR, churn, CLV and product adoption metrics
- Credibility with technical audiences (IT professionals, engineers, sysadmins)
- Strong cross-functional coordination and leadership presence, able to work as a peer to Sales, CS and Product leadership
- Excellent English communication skills
- building and strategic thinking
- data-driven decision making
- strong collaboration across teams
- customer lifecycle management
- growth marketing and lifecycle campaigns
- segmented email and webinar campaigns
