Overview In this role, you will shape how enterprise buyers perceive and choose our AI-powered competitive and audience intelligence platform. You'll align cross-functional teams around compelling positioning, messaging, and GTM expansion by industry. You will enable sales with scalable playbooks and tools, translating complex tech into clear buyer narratives. You'll act as the voice of the market, feeding insights into product strategy and driving leadership in audience intelligence.
Responsibilities- Define positioning and messaging for enterprise buyers
- Build the sales enablement toolkit (playbooks, ROI calculators, battlecards, demo scripts)
- Drive GTM strategy by vertical with Sales alignment
- Serve as the voice of the buyer by translating objections and market signals into product roadmap input
- Lead category creation and thought leadership in audience intelligence
Key requirements- 4-6 years in B2B product marketing
- 至少2 years in adtech, martech, data platforms, or adjacent SaaS
- Track record building sales enablement from scratch
- Ability to translate complex technical differentiation into buyer-facing narratives
- Strong writing with ability to distill complexity
- Experience using AI tools as part of workflow
- strong writing
- clear communication
- strategic thinking
- translation of ML/data infrastructure differentiation into buyer narratives
- identity resolution
- data platforms
