A
Not Specified Permanent

Detroit, Michigan · USA job

Associate Director / Director, Data Strategy & Measurement

Acceleration Partners

Detroit, Michigan

Job description

Overview

In this senior role, you define and lead Acceleration Partners' data, analytics, and measurement capability. You'll work with enterprise clients to map their data ecosystems, craft measurement strategies, and drive data driven decision making. You'll collaborate across client services, strategy, sales, and AI teams to build data capabilities and launch new services, while raising AP's profile as a thought leader in affiliate, influencer, and partnership measurement. This is a strategic, impact oriented leadership opportunity.

Compensation / Benefits
  • 100% remote work
  • Health, dental, and vision insurance
  • 401K with matching
  • Paid time off
  • Wellness breaks and time off for holidays
  • Paid parental leave
Responsibilities
  • Advise on measurement, analytics, and reporting for clients; act as AP's senior measurement advisor
  • Understand client data ecosystems (affiliate networks, influencer platforms, GA, CRMs, MMM outputs, BI tools)
  • Design measurement frameworks linking partnership activity to business outcomes (attribution, incrementality, CAC, LTV)
  • Counsel clients on measuring affiliate/influencer activity alongside paid media and broader acquisition
  • Own AP's measurement POV, collaborate with MMM providers and analytics platforms to stay at the frontier of measurement innovation
  • Lead analytical workstreams for enterprise clients (program audits, strategic reviews)
  • Support growth strategies, forecasting, partner valuation, and opportunity assessments
  • Translate complex data into actionable commercial recommendations
  • Partner with senior stakeholders across Marketing, Analytics, Finance, and Data Science
  • Define and own AP's data and analytics roadmap
  • Identify automation and AI insights opportunities with Strategy and AI teams
  • Develop scalable reporting frameworks, dashboards, benchmarking products, and tools
  • Drive innovation across APVision and future analytics capabilities
  • Increase data literacy through training, workshops, and playbooks
  • Coach teams to ask better questions, interpret data, and communicate insights
  • Represent AP externally as a thought leader at conferences, webinars, and client forums
  • Produce thought leadership on attribution, incrementality, MMM, AI, and partnerships
  • Build relationships with industry vendors and platforms
Key requirements
  • 8-12+ years in analytics, measurement, marketing science, consulting or data strategy
  • Experience advising enterprise clients and senior stakeholders
  • Strong understanding of affiliate, influencer, digital or performance marketing
  • Experience leading teams and talent development
  • Deep knowledge of Marketing Mix Modelling (MMM), attribution methods, and incrementality testing
  • Proficiency with Google Analytics, Customer Data Platforms (CDPs), and BI/dashboard tools (Tableau, Power BI, Looker)
  • Familiarity with data warehousing concepts and AI-enabled analytics
  • SQL and data querying experience preferred
  • Strategic thinker in ambiguous environments
  • Strong communicator and storyteller for non-technical audiences
  • Commercially minded
  • Google Analytics
  • CDPs
  • Tableau

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