Associate Director, Programmatic & Audience Insights

In this role you lead the go-to-market strategy for dentsu.Audiences solutions, partnering with cross-functional teams to drive adoption and revenue. You shape solution positioning, enablement, and client engagement to deliver measurable value across clients and the dentsu network. You'll translate market needs into differentiated offerings, guiding product and GTM initiatives while tracking performance and optimizing outcomes. This is a chance to influence audience-led growth within a global, collaborative ecosystem.

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year

• Lead the go-to-market strategy and positioning of dentsu.Audiences solutions, ensuring clear value props and market differentiation
• Collaborate with Client Success, Media, Commercial, and Solutions teams to package, sell, and drive adoption and revenue
• Serve as a dentsu.Audiences subject matter expert to support client engagements, growth opportunities, and complex solution design
• Evaluate market trends, client needs, and competitive developments to inform solution innovation and future growth
• Develop client-facing materials, case studies, and enablement resources to accelerate understanding and commercialization
• Collaborate with activation, data, analytics, and technology teams to ensure solutions are operationalized effectively
• Track solution performance, revenue growth, and adoption metrics and drive cross-functional alignment
• Represent dentsu.Audiences externally through client engagements, events, thought leadership, and partner relationships

• 5+ years of experience in programmatic media or audience insights with knowledge of data landscape and data-driven audience targeting
• 2+ years in a leadership or team lead role, preferably with exposure to product development or go-to-market strategy
• Experience supporting development/launch of successful products and solutions, including managing strategic partnerships
• In-depth knowledge of the media industry and understanding of trading divisions, partnerships, and commercial dynamics

• collaboration across cross-functional teams
• strategic thinking and storytelling for GTM
• communication and presentation skills
• programmatic media
• audience insights
• data landscape and data-driven targeting