Overview In this role you will generate insights to guide brand, advertising, and marketing strategy across the organization. You will assess brand strength, benchmark against competitors, and translate findings into actionable recommendations with cross-functional partners. You will manage a comprehensive brand measurement program, including health tracking, driver analysis, and self-service dashboards, using AI-supported tools to improve speed and impact. You will communicate with executives and senior leaders, shaping brand strategy and investment decisions. This is an opportunity to shape the brand's value and growth in collaboration with multiple business teams.
Compensation / Benefits- discretionary incentive eligible
- benefits eligible
- paid time off
- industry-leading benefits
- salary range ($114,800 - $169,200)
- opportunity to work across multiple locations
Responsibilities- Assess brand strength, risks, opportunities, and competitive positioning using performance trends and market context.
- Oversee enterprise-wide brand measurement across audiences and product lines.
- Collaborate with brand, marketing, communications, media, customer experience, product, strategy, analytics, and leaders to define research objectives and learning agendas.
- Lead end-to-end qualitative, quantitative, and mixed-method brand and advertising research, from design to stakeholder activation.
- Translate driver research into practical brand strategy guidance (positioning, messaging, experiences, media investment).
- Measure and optimize advertising performance by linking exposure, media, brand metrics, and business outcomes.
- Develop executive-ready summaries, scorecards, and scenario analyses; facilitate stakeholder alignment on implications and actions.
- Enable self-service use of brand data through clear definitions, documentation, and interpretation guidance.
- Manage external research vendors and platforms, ensuring quality, cost-effectiveness, and timely deliverables.
- Advance research capabilities with emerging technologies, AI tools, automation, and new methodologies.
Key requirements- 8+ years in market research, consumer insights, brand research, or related environments
- Experience leading end-to-end qualitative and quantitative research programs
- Brand, marketing, and advertising measurement experience
- Experience with testing and segmentation methods (e.g., brand lift, concept testing, message testing, journey research, ethnography)
- Strong analytical and problem-solving abilities with structured and unstructured data
- Excellent written and verbal communication for executive audiences
- Relationship-building and influence across diverse stakeholders
- Experience managing external vendors and agency relationships
- Ability to operate independently in ambiguous environments and manage multiple priorities
- Proficiency with Excel and PowerPoint; familiarity with survey, analytics, visualization, and statistical tools
- Strategic thinking
- Executive communication
- Collaboration and cross-functional influence
- SPSS
- R
- Python
