Overview In this role you will lead the university's enrollment growth marketing across the full funnel, shaping multichannel campaigns and demand generation. You'll align with Admissions and Marketing Communications to advance brand strategy and student pipelines for undergrad, graduate, and pre-college programs. You'll innovate with new channels, optimize ROI, and drive measurable enrollment outcomes. This position offers a chance to influence campus-wide marketing and partner with cross-functional teams to scale impact.
Responsibilities- Lead omni-channel enrollment marketing campaigns and lifecycle programs from planning to optimization
- Oversee strategy and performance for enrollment platforms and lead-gen ecosystems (e.g., Niche, CollegeVine, U.S. News & World Report)
- Collaborate with Creative and Digital Operations to improve assets and experiences
- Design CRM-enabled nurture programs and patient student journeys to boost engagement and conversions
- Manage external partnerships, sponsorships, and experiential activations for recruitment
- Provide leadership and performance oversight to a two-person marketing team
- Coordinate with Admissions leadership to align recruitment priorities with enrollment goals
- Ensure consistent positioning and messaging across recruitment initiatives
Key requirements- Bachelor's degree in a related field
- 8+ years in growth/enrollment marketing or related disciplines
- 3+ years of supervisory experience
- Track record of driving awareness, inquiries, and enrollment pipeline growth
- Experience with CRM, enrollment marketing platforms (Salesforce, Slate), and marketing automation
- Strong analytical and strategic thinking with use of analytics, attribution, and AI-enabled tools
- Ability to influence cross-functional teams in a complex organization
- Excellent communication, stakeholder management, and project management skills
- Higher education marketing experience; agency/consumer marketing experience preferred
- strong communication
- stakeholder management
- leadership
- Salesforce
- Slate
- lead generation ecosystems
