Overview In this role you'll drive cross-functional media planning and execution as the day-to-day liaison between clients, vendors, and the media ecosystem. You'll ensure plans align with brand objectives and collaborate with Integrated Planners, Data Science, and creative agencies to deliver integrated campaigns. You'll guide planning, budgeting, and performance analysis while maintaining a consumer-centric, strategic perspective. This position offers impact through shaping multi-channel experiences and close client partnership.
Responsibilities- Supervise and train Associates on planning processes and client business matters
- Manage client media issue flow, develop solutions, and resolve roadblocks
- Set timetables for plan development and ensure timely delivery
- Incorporate strategic planning into communication plan development
- Develop planning objectives aligned with client marketing direction
- Promote consumer-centric, innovative approaches to reach target audiences
- Oversee integration of offerings, tools, and cross-platform opportunities
- Provide media viewpoint and recommendations for plans and alternatives
- Select media vehicles and determine scheduling with budget oversight
- Analyze competitive activity and monitor media performance against objectives
- Present media plans to clients and oversee execution
- Coordinate with Investment teams and creative agencies
- Study demographic data to identify target audiences
- Handle client requests and marketplace information
- Engage with media sales reps to align ideas with client needs
Key requirements- 3+ years in cross-channel branding strategy or media/communications
- Strong team management, interpersonal, and collaboration skills
- Knowledge of advertising, marketing, and media principles
- Solid understanding of media types (Broadcast, Print, Outdoor, Digital)
- Understanding of media dynamics and cross-media effects
- Knowledge of Investment side and Strategic Business Units competencies
- Interest in client's industry and environment
- Knowledge of syndicated research, ad serving, media billing tools a plus
- Ability to interpret media data sources and reporting
- Understanding of marketing/ad principles, media concepts, creative and budget requirements
- Strong presentation skills
- team leadership
- collaboration
- communication
- knowledge of Broadcast, Print, Outdoor and Digital media
- syndicated research
- ad serving tools
