Overview In this role you own the end-to-end lifecycle for express agents, from activation to long-term retention. You'll design onboarding, activation, and retention programs that drive faster activation, higher loyalty, and increased lifetime value. You'll collaborate across product, data, and marketing to optimize conversion, churn prevention, and winback efforts, using data-driven experimentation and cross-channel engagement. The position sits at the intersection of marketing, product, data, and engineering in a fast-paced, growth-focused team.
Compensation / Benefits- partially subsidized medical plan
- fully subsidized vision/dental options
- life insurance
- disability insurance
- 401(k)
- flexible paid time off
Responsibilities- Design and launch onboarding journeys to educate and activate newly appointed agents (activation milestones)
- Collaborate with product, data, territory managers, and marketing to drive conversion
- Build trust and celebrate milestones to foster loyalty
- Leverage incentives to increase production and prevent churn
- Design winback programs to re-activate lapsed agents
- Build and deploy automated programs and triggered communications across email, SMS, and direct mail
- Run experiments to drive incremental lifts and insights
- Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends
Key requirements- 7+ yrs of lifecycle marketing experience (lead conversion, retention, winback)
- 3+ yrs hands-on execution with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
- Strong analytical skills to measure impact, lift, and attribution
- Experience designing and running experiments
- Able to manage multiple projects in a fast-paced environment
- Excellent communication and cross-functional collaboration skills
- Self-starter with high velocity and ownership
- audacious thinker
- self-starter
- strong communication
- Iterable
- Braze
- Bloomreach
