Overview In this role you will lead the growth engine for Rippling's emerging products, owning multi-channel demand and ARR plans. You'll build and scale campaigns across product lines and buyer segments, partnering with Product Marketing, Sales, Analytics, and more. Your impact spans strategy, experimentation, and resource allocation to accelerate revenue. You'll recruit and nurture a high-caliber team, while hands-on execution grounds your coaching and cross-functional partnerships. This is a chance to shape growth at a fast-paced, compound startup.
Compensation / Benefits- competitive salary
- benefits
- equity
- office-based collaboration
- equal opportunity employer
- reasonable accommodations
Responsibilities- Develop worldwide, multi-channel demand strategy for emerging products
- Manage multimillion-dollar annual budgets and optimize channel allocations to maximize revenue
- Build an experimentation engine with test-and-learn to drive scale
- Mentor and manage a high-caliber team of paid marketers
- Collaborate cross-functionally with growth stakeholders to iterate on campaigns
- Manage multiple ARR plans with overlapping audiences and goals
- Contribute to hands-on IC initiatives to maximize team impact
Key requirements- 7+ years of experience in growth and P&L ownership
- 3+ years leading growth marketers or analytics teams
- End-to-end ownership of projects and accountability for outcomes
- Clear communication and ability to tailor messages to different audiences
- Strong cross-functional collaboration track record
- Strong analytical skills to derive actionable insights
- First-principles thinking for attribution, funnel metrics, and martech stack optimization
- Deep marketing channel expertise across demand gen, paid social (Meta, LinkedIn, TikTok), Google SEM, Bing, ChatGPT ads, Display, YouTube, affiliate marketing, and landing page optimization
- Ability to operate with agility in a fast-paced environment and adapt to shifting priorities
- collaboration
- clear communication
- ownership
- demand generation
- paid social advertising
- search engine marketing
