Senior Associate, Events Marketing (Philadelphia)

In this role you will drive end-to-end event marketing for regional programs, coordinating multi-channel campaigns and on-site execution to meet attendance and lead-generation goals. You will work with cross-functional teams to align content and branding, and analyze performance to optimize future programs. This position offers visibility across the Clients & Markets organization and meaningful impact on brand engagement and business development.

• comprehensive benefits package
• medical and dental plans
• vision coverage
• 401(k) plans
• personal well-being benefits
• paid time off

• Implement targeted, end-to-end event marketing plans for regional events and manage campaign timelines
• Coordinate audience segmentation with stakeholders and monitor registration pacing to hit attendance and lead-generation goals
• Develop and deploy multi-channel assets (email journeys, digital invitations, social copy, landing pages)
• Coordinate with subject matter experts to align speaker briefs and collateral with core messaging and brand guidelines
• Provide on-site support and serve as the primary marketing contact for events, coordinating with Events & Meetings for execution
• Track, analyze, and report on key marketing KPIs to generate actionable insights for optimization
• Act with integrity and professionalism to uphold a respectful work environment

• Minimum three years' experience in event marketing or field marketing with regional events and virtual webcasts
• Bachelor's degree in Marketing, Business, or related field
• Strong financial acumen with event budget management and expense tracking
• On-site operational skills and experience with webcast production and virtual event platforms
• Ability to coordinate with multiple stakeholders including strategy teams and local vendors
• Solid understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies
• Willingness to travel within a designated region to support in-market events
• Based in the designated geographic market for on-site execution and collaboration with local stakeholders
• Authorized to work in the U.S. without visa sponsorship now or in the future

• Collaborative mindset
• Strong communication
• Project management
• Webcast production and virtual event platforms
• Audience segmentation and lead-nurturing concepts
• Marketing asset development (email journeys, landing pages)