Overview In this role you will define and drive data-led, cross-channel performance marketing to fuel customer acquisition, conversion, and revenue growth. You will build and scale the systems, processes, and reporting that enable effective marketing at large scale, using experiments and insights to improve outcomes. You will partner with Product Marketing, Creative Strategy, WW Market Marketing, and agency allies to align campaigns with product positioning and market needs. This is a hands-on, strategic role that shapes measurement and execution at pace.
Compensation / Benefits- Health insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Generous paid time off
- Parental leave
Responsibilities- Define and drive cross-channel performance marketing strategies to support growth
- Plan, execute, and optimize campaigns aligned with business objectives
- Develop forecasts, targets, and track key metrics
- Justify incremental investment with data-driven business cases
- Establish scalable systems, processes, and reporting for measurement
- Identify gaps in tracking and tooling and propose solutions
- Collaborate with analytics, engineering, and cross-functional teams to implement scalable tracking
- Utilize advanced measurement tooling (MTA, MMM, Geo Lift) to improve efficiency and ROI
- Develop structured test-and-learn frameworks to refine targeting and messaging
- Analyze market and performance data to identify growth opportunities
- Translate insights into actionable recommendations for marketing, product, and customer experience
- Partner with Product Marketing and Creative Strategy to ensure alignment with product positioning
Key requirements- Bachelor's degree in Marketing, Business Administration, or related field; MBA a plus
- 6-8+ years in performance/digital/growth marketing, ideally in tech or e-commerce
- Proven track record in executing strategies delivering measurable outcomes
- Experience building or improving systems, processes, or measurement frameworks
- Deep platform expertise (Retail Media, Meta, Google, Affiliate networks)
- Strong understanding of CAC, LTV, conversion rates, and ROI
- Experience using data, analytics, and testing for performance improvements
- Understanding of e-commerce UX and optimization
- Excellent cross-functional collaboration and stakeholder influence
- Strong communication skills for presenting data and recommendations
- Experience managing agency and vendor relationships
- Ability to manage multiple projects in a fast-paced environment
- Self-starter with ownership mindset
- cross-functional collaboration
- strong communication
- analytical mindset
- Retail Media
- Meta
- Google
